From a consumer's perspective, I was unaware of the variety of beer Anchor had created, apart from Anchor Steam. I believed Anchor Steam to be the brand in itself. To create a stronger and more stable identity, I focused closely on their company logo, leading to a similar product and label design. In order to promote awareness of Anchor's variety of beer, I created a variety pack that would be supplied in local stores

 

With the intention to gain more customers and brand engagement, I created an event where a select few will have access to an elite cruise under the bay bridge. To gain access, bartenders at select bars will pass out special coasters for a limited time providing the information of the event when a customer orders an Anchor beer. The coaster itself provides instruction and special access to the cruise that happens once a month. Free beer tasting will be provided on the cruise along with a special "Anchor Coin" that grants you one free variety pack when you visit and tour Anchor Brewing Co in San Francisco.

​

Tools Used: InDesign, Illustrator, Photoshop, Cinema4D